"Black Friday," the nation's first break online shopping expenses $ 1,000,000,000

Beijing on November 26 morning news, the U.S. market research firm comScore today released a report this year, "Black Friday" (November 23), the nation's e-commerce retail sales of $ 1.042 billion, a year-on-year growth of 26% this year National online shopping expenses.
　　Thanksgiving Day (November 22) Although online shopping expenses low day, but to achieve the same year-on-year growth of 32%, retail sales of $ 633 million electricity supplier.
　　comScore's data also show that, 23 days before the November U.S. e-commerce retail sales of $ 13.7 billion, a year-on-year growth of 16%.

　　This year's "Black Friday", the nation's first online shopping expenses exceeded $ 1,000,000,000

"Although the focus of media coverage on 'Black Friday' mainly in the field of physical retail, but we find that e-commerce is more prominent position in the shopping day - especially for those who do not like people lining up to buy." comScore Chairman Gian Sherlock, goni (Gian Fulgoni) said, 'Black Friday' sales grew by 26%, exceeded $ 1 billion for the first time, combined with earlier reports that retailers 'Black Friday' sales decline of 1.8%, we can now confidently be called a 'multi-channel marketing' environment at the same time, 'Thanksgiving' is a traditional online shopping off-season, but the People enjoy the complete Thanksgiving dinner and start crazy After shopping, online shopping is still doing well, maintaining a good growth rate with the end of the Thanksgiving holiday, the majority of consumers on Monday will return to work, we can expect, 'Cyber ​​Monday' will be the annual online shopping day the highest expenditure is expected to reach $ 1.5 billion or more. "
　　"Black Friday," the day, about 57.3 million Americans visited online retail sites, year-on-year growth of 18%, the total amount and growth rate of the Amazon are ranked first, followed by Wal-Mart, Best Buy, Target and Apple.

　　Amazon is still the most popular electricity supplier

Since November, the digital content and subscription services is the fastest growing online retail category, year-on-year growth of 29%, mainly due to smart phones, tablet PCs and e-reader for digital books, audio and video content to promote. Toys perform equally impressive year-on-year growth of 27%, followed by consumer packaged goods (up 23%), video game consoles and accessories (up 18%) and consumer electronics (up 18%).
　　The most eye-catching costumes and accessories in the "Black Friday," the day of performance among the various types of products first, accounting for more than a quarter of the overall online shopping expenses. This area in the past usually ranked second, less than the field of computer hardware.

　　Digital content and subscription service is the fastest growing online retail category

Christmas shopping season in the United States from the start after Thanksgiving. Thanksgiving is the fourth Thursday of each November. Therefore, it's the next day, that is, the last Friday in November became the first day of the American big purchase. On this day, the mall will launch a large number of discount activities, carried out the last large-scale promotion. Malls generally red pen record deficits, a black pen record earnings this Friday after Thanksgiving people mad rush to buy the mall profit greatly increased, so businesses are referred to as "Black Friday". Businesses look forward to the most profitable year in this day begins the Christmas shopping season.